Joris

Joris helps people buy houses in Newcastle. He started with no website, no search rankings and established agents to compete with. The first job was to look established and be found.

The second job came once the leads did. A buyer's agent's work is full of admin. Sending a client a property report means generating it on a data service, pulling the details together, finding the client's record and writing the email. Enquiries arrive as Instagram messages, Facebook messages and website forms, and each one has to be read, judged and logged before anyone calls back. Footage from inspections piles up on a phone, never posted. He did all of it himself, after hours.

Joris already pays for Claude and ChatGPT. Rather than give him another app to log into, we built a custom MCP server, a connection that lets an AI assistant use tools we write, and he installed it in both. He asks in a normal conversation, and our tools do the work behind it.

"Send Sarah the report on 12 Smith Street" is now one sentence. Our tools generate the report on the property data service, fetch every detail back, look Sarah up in HubSpot, where he keeps his contacts, build a formatted report and email it to her, then tell him it is done. Because we host the server, adding a new ability means switching a tool on, with no update for him to install and no new screen to learn.

A small program on Cloudflare receives every message from his social accounts and every enquiry from the website. Claude reads and assesses each one: a buyer with a budget and a suburb is not the same as an agent selling leads. It then creates or updates the contact in HubSpot, moves it to the right stage of his sales pipeline and creates a to-do for Joris, with the context already written. He opens HubSpot to a list of people worth calling, not an inbox to sort through.

The next system is in progress. Joris drops the day's inspection footage into a folder. The AI goes through it, picks the moments, cuts them into short clips, writes the captions and posts them to his social accounts on a schedule. As with everything we build for him, he approves the first posts, and the system only works on its own once it has a good track record.