Skyreach

Skyreach hires and sells boom lifts, scissor lifts, telehandlers and the rest of the equipment for working at height, from eight branches between Cairns and Melbourne. After thirty years in business, with more than three thousand machines in the fleet, its website had not kept up. It was a WordPress site made with a page builder: slow, dated and hard to find your way around. A machine was a page with a photo the size of a stamp, a paragraph, a form and a link to a PDF. Finding the right one meant knowing its name already.

Behind the pages, the content was in worse shape. The page builder made two copies of every section, one for mobile and one for desktop. The product details existed only inside the finished pages, not as reusable data, and most of the news was in PDFs.

Hire enquiries rarely involve one machine. So every card and every product page has an add button, and the machines collect in a quote list. The list is kept if the tab is closed, and matches across every open tab. When the visitor is ready, the list carries over into the quote form, with every machine already named and hire or sale already marked. Scanning the QR code on a machine opens the service-call form with that unit filled in, so a technician on site never types a fleet number.

The team edits the branch map, the three forms and the resource centre themselves. We handed over a written guide and a Claude skill, instructions that teach an AI assistant how the site works, so the team can ask their own assistant how to add a machine or an industry page.