Sites, stores and apps that load in under 1s and don't need us to update.

If people mostly read about you and then call, email or book, you need a website, and a booking widget or a form handles the rest. If you sell products with a cart and a checkout, you need a store, on Shopify. If people log in, if staff process things behind the scenes, or if it has to connect to your CRM, calendar or accounting, you need an app. Plenty of projects are two of the three: a store with a portal for its makers (POP Local), or a website with a booking system behind it (Cheeky Kiwi Travel). Tell us your situation and we'll tell you which.

Websites are built with a modern JS framework, edited in CloudCannon or Sanity (the editors your team uses) and hosted on Cloudflare. Stores run on Shopify, either as a custom theme or as a headless storefront connected to Shopify's Storefront API. Apps are built on a modern JS framework and Cloudflare Workers, with whichever database fits the job. The common thread: pages are built ahead of time and served from servers close to your visitors, so they appear almost instantly, and everything sits in your own accounts. We don't build on WordPress: it needs its plugins and PHP patched every time a flaw is found, and a static site has none of those parts.

Both. Most projects start from a blank page with us: structure, guidance on the words, layouts and the build, with illustration or animation brought in when the brand calls for it. If you already have a designer or a finished Figma file, we build from that and stay out of the way. How much of the design starts from scratch is one of the four things that affect the price, so tell us which you need when you get in touch.

Yes, if you want us to. We take over sites and stores built by other agencies, and a good part of our speed and technical SEO work is on sites we didn't build. What we won't do is keep patching a platform that is itself the problem. If a page-builder theme or a pile of plugins is what makes it slow, we'll say so and quote both options, fixing it and rebuilding it, with numbers for each.

Everything needed to launch: design, build, the editor set up for your kinds of content, moving your content across, redirects from every old page address to its new one, page titles and the structured data search engines read, images resized and served from fast servers around the world, forms that send to your inbox, a speed check on the live site, and a training session for whoever will edit it. Not included unless you ask: copywriting, photography and setting up paid ads.

Every project comes with 12 months of care at no charge: we fix any bug and apply critical updates. After that, a pre-rendered site keeps running on its own with nothing to update. If you want ongoing changes and a monthly speed report, that is what the care plan is for.

No. They're fine tools for a first site, and if your needs and budget fit one, we'll tell you so. We come in when a business has outgrown them: the template fights every change, the pages are slow on phones, or the platform fees and plugins add up to more than a build. Creative Resort moved from Squarespace to a pre-rendered site that their own team now edits, and more than half of all the changes ever made to it are theirs. Our guide to WordPress alternatives compares the builders on price and on what you can take with you.