Site App Telecommunications
1300 Australia
Australia's phone-word company: 1300 and 1800 numbers people remember, sold online. We redesigned the homepage and rebuilt the enquiry flow on SvelteKit and CloudCannon so more visitors become enquiries, with building blocks the team uses to run the site themselves.
- Client
- Telecommunications provider, national
- Industry
- Telecommunications
- Live at
- 1300australia.com.au
Before
Turning phone number shoppers into actual enquiries.
1300 Australia sells memorable business numbers: 1300 and 1800 numbers, phone words like 1300 GROWTH, and the call plans behind them. People arrived, browsed numbers and left without asking for one. The homepage explained rather than sold, and the enquiry form got in the way. The brief was narrow: turn more of those visits into enquiries, and stop every content change going through a developer.
What we built · 01
A shorter path from a number to an enquiry.
A redesigned homepage that gets to the point, a number, a phone word and what it costs, and a rebuilt enquiry flow in short steps that finish on a phone, asking for the number first and the details after. Everything is composed from building blocks in CloudCannon: articles, plan pages and campaign pages go up without code, with a live preview before publishing. The site is pre-rendered, so every page loads instantly.
1300 Australia today
Since 1997, and 12,000 phone words deep.
Established in 1997, 1300 Australia serves around 2,600 business customers nationally and holds an inventory of more than 12,000 phone words, alongside standard 13, 1300 and 1800 numbers and a self-service portal on every plan. It is a wholly owned subsidiary of Uniti Group, a digital infrastructure provider. As of September 2026 the site runs on the build above, with a growing library of articles and phone-system pages published by the team.
Runs on
Theirs to keep.
The code, the CloudCannon site and the hosting belong to 1300 Australia; a pre-rendered site has nothing to patch and nothing that needs us.
- SvelteKit
the site, pre-rendered
- CloudCannon
pages, articles and campaigns, edited by the team
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