Store Wine & spirits
Constellation Brands
One of the world's largest wine and spirits companies. We designed and built the Shopify theme, the design and page templates, behind its Fine Wine & Craft Spirits stores in Australia and New Zealand: ten brands, two online stores, and every section editable by their team.
- Client
- Wine and spirits producer, global
- Industry
- Wine & spirits
- Shipped
- 2026
- Live at
- cbfinewine.com.au
Before
A global brand, and a theme that could not keep up.
Constellation Brands is one of the world's largest producers of wine and spirits. Its Fine Wine & Craft Spirits division sells Robert Mondavi, The Prisoner, Schrader, High West and the rest of its range direct to customers in Australia and New Zealand. The Shopify theme behind those stores, which sets their design and layout, could not keep up with the brands. The brief was bigger than one site. Both stores needed the same premium experience. The work had to be signed off by a digital team in the United States, run on Shopify, the platform the company had approved, and meet the company's standards for policies, privacy and age verification.
What we built · 01
A custom theme their team can edit without code.
We designed and built the theme from a clean base, not a ready-made theme with a logo swapped in. Every section and block is set up for Shopify's visual theme editor, so the team rearranges pages, swaps brand showcases and changes text without touching code. Both stores run the same theme, each with its own settings. It includes multi-brand showcases, a page per brand, member pricing behind a sign-up, critic scores and awards on the bottle, and filters for what wine buyers filter by.
What we built · 02
Approved once, for both stores.
A company this size comes with requirements: age verification when visitors arrive, responsible-drinking notices, privacy and personal-information controls, separate terms for each country, and a review process run from another time zone. The build went through all of it once, so the Australian and New Zealand stores share the same approved base and the same policies, and a change to one applies to both.
What changed
The numbers.
AU + NZ
stores on one theme
the same sections and blocks on both stores, each with its own settings
10
brands on one storefront
from Robert Mondavi and The Prisoner to High West, each with its own page
0
code changes to edit a page
every section and block is set in the Shopify theme editor
No traffic or sales figures are published for this client.
Runs on
No lock-in.
The theme sits in Constellation's own Shopify stores, with its version history kept and every setting in the theme editor. Their team does not need us to change a page.
- Shopify
both stores, checkout and member accounts
- Liquid
Shopify's template language, for the theme, its sections and blocks
- Theme editor
every page, arranged by the team
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