Why Performance Matters

Understanding Performance Metrics

Performance metrics provide a quantifiable measure of how well your website is optimised for speed, accessibility, and SEO. Tools like GTMetrix and Google PageSpeed Insights calculate these metrics and assign a performance score that offers insights into the overall health and effectiveness of your website.

Speed

This measures how quickly your site loads and becomes interactive for users. A high-speed score indicates that your website performs well, loading pages quickly for a seamless user experience. Slow load times can frustrate users, leading to high bounce rates and poor user engagement.

SEO

This score assesses how well your website is optimized for search engines. A well-optimized site will rank higher in search engine results, making it easier for potential customers to find your business.

Accessibility

This score evaluates how user-friendly your website is, especially for people with disabilities. A higher score indicates that your website is accessible to a wide range of users, including those using assistive technologies.

At C&B, we understand that these performance metrics are crucial for a high-performing, user-friendly website. Not only do they contribute to a better user experience, but they are also key factors in SEO. Google and other search engines heavily consider these metrics when ranking websites, so a higher score will improve your site's visibility and increase traffic.

The Consequences of Neglecting Website Performance

Neglecting your website's performance can have serious consequences. A poor performance score can lead to lower search engine rankings, decreased traffic, and a poor user experience. This can frustrate users, leading to high bounce rates and lower conversion rates, ultimately resulting in lost sales and a diminished online presence.

Low Search Ranking

Decreased Traffic

Poor User Experience

Frustrated Users

Boosting Website Performance

Traditional websites, like those built on WordPress, dynamically generate content every time a user makes a request. This involves querying a database and rendering the page on the fly, which can lead to slower load times, especially during peak traffic.

At C&B, we leverage the power of Static Site Generation (SSG) and Server Side Rendering (SSR) to circumvent these limitations and supercharge your website's performance.

Static Site Generation (SSG)

With SSG, we create the pages of your website in advance during the build process. The result is a collection of static HTML files that are ready to be delivered to your users as soon as they request them. This removes the need for real-time database queries, significantly reducing load times. Additionally, static sites are inherently more secure, as they do not interact with databases in real-time, reducing the attack surface for potential hackers.

Server Side Rendering (SSR)

With SSR, we render the pages on the server as users request them. This differs from traditional WordPress sites, which wait for the user's browser to render the whole page. SSR allows content to appear progressively, improving the perceived speed of your site and making it more SEO-friendly, as search engine bots can more easily crawl and index your content.

These technologies, when coupled with performance best practices, allow us to consistently achieve high performance, SEO, and accessibility scores, making your website faster, more visible, and user-friendly.

Headless E-commerce: The Best of Both Worlds

For e-commerce sites, we employ a "headless" architecture that combines SvelteKit and Shopify Storefront. This separates the presentation layer (front-end) of your website from the commerce functionality (back-end). This modular approach brings together the speed and user experience benefits of SSG and SSR with the robust e-commerce capabilities of Shopify, creating a lightning-fast shopping experience that's both engaging for users and beneficial for SEO.

By taking advantage of these modern web technologies and architectures, C&B can create a website for your business that outperforms traditional WordPress sites in speed, SEO, and user experience.

1.4s

Fiducian.com.au

From 12s load time

down to 1s

1.6s

Thermotec.om.au

From 6.7s load time

down to 1.6s

1.8s

Keahealth.com

From 20s load time

down to 1.8s