Multi-service

Snigel

Snigel, formerly SnigelWeb, provides expertise and a high-performance ad tech solution for medium to large publishers looking to maximise their display ad revenue and/or improve their ad serving strategy without hassle.

JUNE 2020
Snigel
Planet
Social influence

Engagement

While social media engagement wasn’t a direct deliverable from this project, we have seen immediate significant impacts on Snigel’s main social channel, LinkedIn. Page views, followers and engagement are on a steady increase since launching the new website and subsequent content.

Engagement
Making weird work

Branding

Snigel means ‘snail’ in Swedish which is… well… a bit strange for an ad tech company (or any company for that matter). But for a company that is truly different, the team ultimately decided to stick with the funky name and capitalise on the strong global reputation they’d already built.

It was up to us to breathe life into their stale corporate branding.

Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding Branding
From corporate chill to ad tech thrill

Website

The old Snigel website was put together in-house some years ago and, while it wasn’t bad, it didn’t provide an adequate or modern image of their services, value offering, or advanced technological capabilities.

The new site needed to meet the following requirements:

  • easy-to-use backend UI, hosted on Wordpress
  • fresh look better aligned to the technology/SaaS industry
  • a minimalist design with pops of colour and simplified copy
  • optimised for speed & conversion

    Check it out –>
Website

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