---
title: "Tour Operator Website Design & Booking Platforms, Australia & NZ | Croissant & Baguette"
description: "Booking websites for tour operators, connected to Rezdy. For Cheeky Kiwi Travel, conversion rose 37% and AI answers named it 43% of the time."
url: "https://croissantbaguette.com.au/industries/tour-operators/"
---

# Tour operators and attractions

https://croissantbaguette.com.au/industries/tour-operators/

Booking websites for tour operators, connected to Rezdy. For Cheeky Kiwi Travel, conversion rose 37% and AI answers named it 43% of the time.

**Service:** Booking websites and systems for tour operators and attractions (Booking website and app development)

Croissant & Baguette builds booking websites for tour operators and attractions in Australia and New Zealand, connected to the booking system they already use, such as Rezdy, with AI systems for the admin behind the bookings and apps that run on a venue's own phones.

- **Website build** from A$9,000 — A website for a tour operator or an attraction, designed from scratch and edited by your team. From $9,000, typically $9–18k.
- **Booking platform** from A$15,000 — Your own tour pages, cart and checkout, connected to Rezdy or the booking system you use. From $15,000, typically $20–45k.
- **Automation build** from A$8,000 — The admin behind the bookings, such as daily supplier emails, handled by a system your team checks. From $8,000, typically $10–30k.
- **GEO & SEO programme** from A$1,000 a month — Found on Google and named in AI answers to travellers' questions, with a monthly report. From $1,000 a month, three-month minimum.
- **Care plan** from A$250 a month — Monitoring, updates, small changes and a monthly speed report. From $250 a month.

## Booking websites for tour operators and attractions.

We build booking websites that load fast and connect to the system you already take bookings in, such as Rezdy, so the sale happens on your own site. Behind them, AI systems do the daily admin, and your team checks the result.

- **+37% conversion rate** — Cheeky Kiwi Travel · visits that book, 1.83% to 2.51% (https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
- **+15% tours per booking** — Cheeky Kiwi Travel · the second tour sold in the cart (https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
- **43% of AI answers name it** — Cheeky Kiwi Travel · 65 of 153 answers, September 2026 (https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
- **30 days to put an app on a venue's phones** — Edtripper · the app, its venue editor and a dashboard for the phones (https://croissantbaguette.com.au/projects/edtripper/)

## Where tour websites lose bookings.

A tour page that takes ten seconds to load loses visitors before the booking calendar appears. One tour site we rebuilt took that long, on a booking plugin inside WordPress. Travellers rarely book just one thing. Without a cart that holds several tours and dates at once, the second sale never happens. Behind the bookings, someone spends part of every afternoon turning tomorrow's passengers into headcounts and emails for each supplier, by hand. And travellers now ask ChatGPT and Google's AI which tour to take. If your own pages don't answer what they ask, the answer quotes a booking site that charges you commission instead.

## What we build for tour operators and attractions.

The first two run at a small-group tour operator in New Zealand. The third runs at museums and attractions that host school groups.

- **A booking site connected to Rezdy** Tour pages are built ahead of time, so they load before the booking system is even asked. Live availability and prices then arrive from Rezdy. Our cart holds several tours and dates at once, takes vouchers, and offers the rest of a package, which is where the second tour gets sold. Card details go straight to Stripe through your Rezdy account and never touch the site. — For tour operators who take bookings in Rezdy, or a booking system like it. — A small-group tour operator in New Zealand, moved off WordPress and its Rezdy plugin. Its conversion rate is up 37%, and a second brand, Crew Adventures, runs on the same code. — Visits that book rose from 1.83% to 2.51%, and each booking now carries 1.18 tours instead of 1.03. — Cheeky Kiwi Travel
  - **A tour changes in Rezdy** and an automatic update copies it to Sanity, where the team edits the rest.
  - **The tour page is rebuilt** ahead of time, so it loads in under two seconds.
  - **Availability arrives from Rezdy** two months at a time, with live prices.
  - **The customer books in our cart** several tours and departures at once, paid through Stripe on Rezdy's account.
  - [Read the Cheeky Kiwi Travel case study](https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
- **Supplier emails drafted every afternoon** Bookings are copied from Rezdy as they arrive. Each afternoon the system groups tomorrow's passengers by supplier, applies each supplier's rules, and Claude drafts every email. Staff read them, change what they need to, and send. — For operators who send their suppliers headcounts every day. — The same staff tool answers questions about bookings in plain English, such as how many passengers travel tomorrow, using only live data it looks up, and does its sums with a calculator rather than guessing. — Three hours of copying every afternoon became a review. — Cheeky Kiwi Travel
  - **Tomorrow's bookings are gathered** from the copy kept in step with Rezdy.
  - **Passengers are grouped by supplier** with cut-off times, capacities and seasonal allocations applied.
  - **Claude drafts each email** one for each of the fifteen or more suppliers, written from the bookings.
  - **Staff check and send** and every email is logged.
  - [Read the Cheeky Kiwi Travel case study](https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
  - [Automating enquiries and bookings](https://croissantbaguette.com.au/guides/automating-enquiries-and-bookings/)
- **A tour app on the venue's own phones** Students follow a trail of questions around the venue on phones the venue owns, locked to that one app. The teacher sees every student's progress live, and the app keeps working when the wifi drops. Venue staff write their own programmes in an editor, with a map of each floor and a test mode. — For museums and attractions that host school groups. — Built and on phones 30 days after the first line of code. An update reaches every phone in under 90 seconds, and a dashboard shows each phone's battery and lock status. — Teachers leave with a report of every answer, which a worksheet never gave them. — Edtripper
  - **Claude drafts the questions** from the venue's own education packs.
  - **An educator approves them** nothing reaches a phone without that approval.
  - **Students follow the trail** on the venue's phones, while the teacher watches their progress live.
  - **The teacher gets a report** with every answer, and a certificate for the class.
  - [Read the Edtripper case study](https://croissantbaguette.com.au/projects/edtripper/)

## Included in every tour website.

- **Live availability and prices.** Loaded from your booking system, which stays in charge of every seat.
- **A cart for more than one tour.** Several tours and dates in one booking, with vouchers and package offers.
- **Payments through your own account.** Card details go to your payment provider, never to the website.
- **Pages that answer travellers.** Each tour page answers the questions travellers ask, which is what search engines and AI tools quote.
- **Fast on a phone.** Tour pages are built ahead of time, so they load in under two seconds, before availability even arrives.
- **More than one brand.** A second brand can run on the same code and editor, with its own content.
- **Edited by your team.** Tours sync from your booking system, and everything else is edited in a visual editor.
- **No lock-in.** Bookings and payments stay in your booking system, and the site and its code are in your name.

**Connected for tour and venue clients so far.**

Every name here runs on a tour or venue system we built.

Rezdy, Stripe, Sanity, Supabase, TripAdvisor, Claude, Hexnode, Cloudflare

FareHarbor and Bókun offer APIs too, which we test against your account before quoting.

## Built for tours and attractions.

- **Small-group tours · New Zealand** A booking platform on Rezdy in place of a ten-second WordPress site. Conversion up 37%, more tours per booking, and named in 43% of AI answers to its customers' questions. (https://croissantbaguette.com.au/projects/cheeky-kiwi-travel/)
- **Attractions · school groups** An Android app that runs school groups through museums and attractions on phones the venue owns, with an editor for the venue's own programmes. (https://croissantbaguette.com.au/projects/edtripper/)

## What it costs.

- **Website build** from $9,000 (for a tour operator or an attraction)
- **Booking platform** from $15,000 (your own pages and cart, connected to Rezdy or your booking system)
- **Automation build** from $8,000 (such as the daily supplier emails)
- **GEO & SEO programme** from $1,000/month (found on Google and named in AI answers · 3-month minimum)
- **Care plan** from $250/month (monitoring, updates, small changes and a monthly speed report)

What affects the price:

- how many tours, brands and languages
- whether people book in your own cart or in the booking system's widget
- which booking system and suppliers we connect
- how much of the admin behind the bookings we automate

Fixed quote after a scoping call. The free AI visibility audit shows where your tours stand in AI answers before you spend anything.

[About the audit](https://croissantbaguette.com.au/ai-visibility-seo/)

## Questions operators ask.

Seven questions we hear from tour operators and attractions. Have another one? Ask us.

- **Can the website take bookings through Rezdy?** Yes. Cheeky Kiwi Travel's site loads availability and prices from Rezdy and takes bookings in a cart we built, with payments going through Rezdy's Stripe account. Rezdy stays the record of every booking, so nothing changes for the team that runs the tours.
- **Do you work with FareHarbor or Bókun?** Not yet for a client. Both offer an API, which lets other software connect to them, so the same approach works: the site shows live availability and the booking system stays in charge. We check what your account allows before we quote.
- **Why not just use the booking system's own widget?** A widget works, and for some operators it's enough. A site of your own loads faster, sells more than one tour per booking, and answers the questions travellers ask, which a widget can't. At Cheeky Kiwi Travel, visits that book rose from 1.83% to 2.51% after the move.
- **How do we get our tours recommended by ChatGPT?** By answering the questions travellers ask on your own pages, and by being listed where the AI tools look. In our September 2026 audit, Cheeky Kiwi Travel was named or linked in 65 of 153 AI answers to its customers' questions, and its own site was the most-cited source, ahead of Viator and TripAdvisor. The audit is free.
- **Can one site run more than one brand?** Yes. Cheeky Kiwi Travel and Crew Adventures share one set of code and one editor, and each brand keeps its own content.
- **Do you build for attractions and museums?** Yes. Edtripper's app runs school programmes at museums and attractions on phones the venue owns, with an editor where venue staff write their own trails. We haven't built a museum's own website yet; its booking side would work like a tour operator's.
- **Do you work with operators in New Zealand?** Yes. Cheeky Kiwi Travel runs its tours in New Zealand, and we work with businesses in both Australia and New Zealand.

**The long answers**

- [Automating enquiries and bookings](https://croissantbaguette.com.au/guides/automating-enquiries-and-bookings/)
- [How to check if ChatGPT mentions your business](https://croissantbaguette.com.au/guides/how-to-check-if-chatgpt-mentions-your-business/)
- [SEO or AI visibility first?](https://croissantbaguette.com.au/guides/seo-vs-ai-visibility/)
- [Web app costs in Australia](https://croissantbaguette.com.au/guides/how-much-does-a-web-app-cost-in-australia/)
- [All our guides](https://croissantbaguette.com.au/guides/)

- **[Web & mobile apps.](https://croissantbaguette.com.au/web-development/web-mobile-apps/)** Booking platforms, portals and apps, built around how you work.
- **[AI Automation.](https://croissantbaguette.com.au/ai-automation/)** Supplier emails, enquiries and bookings handled by a system your team checks.
- **[SEO & AI Visibility.](https://croissantbaguette.com.au/ai-visibility-seo/)** Found on Google, and named when travellers ask ChatGPT or Claude.
- **[Check ChatGPT by hand.](https://croissantbaguette.com.au/guides/how-to-check-if-chatgpt-mentions-your-business/)** The questions to ask about your tours, and what to write down.

## Tell us about your tours.

A couple of lines is enough. After a short call, you'll get our recommendation and a fixed quote within a business day.

Reply within one business day.